The world’s leading brands of travel bags American Tourister ( “America Tour” bags), founded in the United States in 1933, Rhode Island, almost eight decades ago has been a long history. When Mr. Sol Koffler create American Tourister, his first dream is to create an extremely strong and the price the economy suitcase. Mr. Koffler exhausted spent his whole life, and strive to realize their dreams, and eventually he succeeded. Red and blue and white “butterfly wings” trademark to become American Tourister “reliable quality, Chanel Handbags reasonable price” sign, high-quality brand identity “value for money”, “rugged” and “high quality” favored by users around the world has become Europe and the United States large number of young families luggage brand of choice for outdoor travel.
Today, American Tourister still uphold the inception of the idea, in order to improve people’s lives as the core motivation of travel, persist in using the most advanced materials and production technology, is committed to new product design, R & D and innovation. Continued to emerge, so that consumers can use the most economical way to experience the highest quality products and services. Now American Tourister has continuously grown increasingly rich product lines, including trolley case, Prom Dresses briefcase, leisure bags, backpacks and many other products that young people and families to meet the different needs of leisure travel.
American Tourister in the last century into the 90’s bags Samsontie international companies, as a second brand in the global Samsontie family reunification operations, an independent advertising, operations, development, procurement systems, is a subsidiary of the internationally renowned Samsonite luggage brand. Global sales network in over 100 countries, Dresses the world’s second sale.
In 2003, American Tourister in strong support of its parent company Samsontie group to enter the Chinese market, at present China has established more than 200 retail stores, more than 400 large supermarkets and shopping malls.
Brand History:
30 years, Mr.Solkoffler in 1933 in the U.S. city of Rhode Island Provence Martens founded the “American Tourister” Brand
40 years, with more frequent air travel, in order to meet the market demand for lightweight luggage, American Tourister designed Hi-Taper series of tapered bags, very light and easy to pack.
40 era, American Tourister in 1946, the first in the luggage industry, design your own luggage tag, red and blue and white “butterfly wings” logo has been a symbol of its brand.
50 era, American Toursiter been using a new material for experiments, creating the world’s first modeling suitcases, a unique modern design of a heavy blow to the luggage market, even though the concept of constantly being copied later, but no one can keep pace with their
60 era, American Toursier is the first major international airlines have been selected luggage brand, for the flight attendants to provide services.
70 era, American Toursier opened the famous “gorilla” ad program, the film brutally tortured while gorillas are still intact brutal suitcases image, let the “high quality” reputation began to be widely read by users around the world.
80 years, the company remains committed to design and production of hardfacing products, as well to follow the market for soft and durable surface of the suitcase of the rising demand, production gorillas that can withstand the brutal destruction of products.
90 years, adding a new international luggage beauty companies, beauty as a new family of global harmonization of the operation of the second brand.
In 2003, American Tourister enter the Chinese market.
