October 10, 2008, to pay a price of 12 million U.S. dollars, from diamonds, platinum fine casting handcuffs, was shown in Shanghai Fu World Summit, this alternative luxury collection, visitors will have to explore one of the alternative taste. China news agency issued Pansofi Photo
In the October 10, 2008 in Shanghai debut, “Fu World Summit” show, this car nearly one million of fresh green chic car, and is specifically tailored for wealthy clients.
In 2009, Nanjing, the exhibition more than 1000 million luxury set of Yutian Sanbanggulsa jade pendant and bracelets.fan xiao lin photo
“Press 1 +1″ January 28, 2010 to complete sets of the
- The first luxury
Moderator (DONG Qian):
Good evening, welcome to watch are live “news 1 +1.”
Two years, with the continuous development of our country, China has set a lot of the world’s first, but yesterday’s “news network” provides gives us such a message that last year the Chinese people travel to buy things in France, bought a section 1, let’s take a look.
(Play video)
Commentary:
According to Global Refund company’s recently released investigation report, in 2009 Chinese tourists travel in France, the purchasing power of more than the Russians, a French tourist spending championship.
Chinese tourists shopping at the coronation of French King, 21, Agence France-Presse published a survey, the survey from the world’s largest consumer tax rebate operator Global Refund, Chanel Handbags the survey showed that in France the tax rebate to purchase merchandise rankings, 2009 year, Chinese tourists to buy duty-free in France amounted to 158 million euros, compared with Russia in second place out of 047 million euros more to become world champion.
Some media commented that this once again shows a study on the promotion of luxury goods industry, growth in the Chinese tourists have become the indisputable leader.
Chiang Yi-Yi (China International Tourism Research Associate):
Global Refund is a Swedish company, which is a consumption tax, a dedicated non-financial institutions, the main cooperation partners, including some designated merchants, and also includes some tax agents set up a number of points, Global Refund the past few years also, and China Union Pay, including the Industrial and Commercial Bank of China have also been related cooperation.
Commentary:
158 million euros, according to the highest this year, the exchange rate, equivalent to 1.5 billion yuan, so that not a small number are merely a duty-free shops in France, consumption statistics, this survey also pointed out that the average shopping every Chinese tourists amounted to € 1071.
Chinese tourists:
Is the brand may be cheaper, top brands more affordable.
Chinese tourists:
To buy the wine, bought a package. Also bought some chocolate and the like, and go back to give as gifts.
Li Xiao Tong (French Cultural Travel Chairman)
Now we have received many guests, who come to France for a number of thematic tourism, such as red wine, ah, Castle, ah, there are some leisure resort, and these travel products but more cognitive.
Commentary:
In Paris, there are about ten of the duty-free shops, mainly in the brand perfume, brand cosmetics, brand clothing and other fashion products mainly because the exemption from taxes, relatively low prices, statistics show that in Chinese tourists,Prom Dresses the average total cost of such goods in their shopping goods, the proportion reached 87%, in addition to 93% of Chinese tourists to shopping activities are concentrated in the Greater Paris.
Ti Aili Vannier (Galeries Lafayette Promotion Director):
We are here in Chinese translation, the Chinese version of the mall map, allowing Chinese tourists to save a lot of time, we are back to provide a large number of high-end merchandise, so that they can buy in the mall one time.
Last year, we at the reception of Chinese tourists has performed quite well, Chinese tourists in our store spending, but also (foreign tourists) the most.
Commentary:
In fact the last two years the total amount of Chinese tourists shopping in France, has continued to increase in 2007 increased by 39% in 2008 increased by 23.3% in 2009, jumped 47%, has been so far, Chinese tourists accounted for sales shopping the amount of 15% and 13% of the total number of transactions, such a growth trend has also been a lot of media commentary as the exponential growth, not only in France, Chinese tourists in other European countries were also active, according to Global Refund report, China Shoppers in January to 10 months,Dresses in Italy the consumption rose 34% in Sweden, China shoppers increased spending 32%, once again replaced by Russia, to become Sweden’s largest travel consumer groups.
Nicholas budo (French tourism market, deputy director of the Department of Marketing):
Come to France in 2009 the number of Chinese tourists in 2008, compared with an increase, of course, before 2007, the number of Chinese tourists had a record 70 million.
We estimate that in 2009 France received the number of Chinese tourists is expected to reach 500000-550000 trips.
Commentary:
With the gradual opening of foreign travel, the Chinese tourists to travel abroad more and more, foreign travel spending will naturally show growth trend.
China’s Outbound Tourism Development annual report noted that in 2008 the scale of China reached 45.84 million outbound trips in 2009 this figure is expected to reach 50 million, according to the World Tourism Organization statistics, in 2009 Chinese tourists traveling abroad rose by 20% of the total consumption and the growth rate ranks the world. China Tourism Research Institute has also predicted that in 2009 China’s outbound consumption will reach 42 billion U.S. dollars, whether the consumption of Chinese tourists overseas consumption What is this? The face of escalating data, what should we look?
Moderator:
The name of our program is called “luxury first”, when the Chinese people in France, shopping, bought a first time, this itself is a luxury act?
Bai Yansong:
First, I think we should be glad to look at first, as proof of the growth of China’s national strength, it is indeed rich, the purse is real money, more and more to feel that in the context of the financial crisis, last year’s Spring Festival Gala on Zhao Benshan’s comedy called ” not bad money, “really has the foresight. Indeed, this proved a strength of growth, but on the other hand, we also express the contradictory feelings after being first, who gave us this first win, in fact, there are several high, the first one is highly educated, and the second one is the high-income, and the third is the high consumption.
This group of people formed in many countries, all of our people the impression that to buy into the world’s first, the Chinese people’s purchasing power really strong, but the fact there are many Chinese people are not even buy a fake brand-name of the package might have to buy can not afford, do not even know these luxuries, this is the second factor.
Third, in the end how strong capacity last year in France in 2009, the Chinese people’s consumption, the total tourist spending in France 15%, nearly one-sixth of the world in luxury, according to official reports show that in another five years, China will become the world’s most of the luxury consumer market, we do not know how to face that first, happy, still feel that there are a lot of hidden problems, and only one sentence, I feel that as the end of this passage, when we After this first possession, whether to go to consider if, as if, as in France last year, China’s tourist spending grew by 47%, if China’s domestic consumption to be able to an increase of 47%, the Government would not need to spend 4 trillion so much money to stimulate consumption.
Moderator:
We always said that stimulate domestic demand, stimulate domestic demand, domestic demand and results went abroad, and the face of the Chinese people so very hot in France, consumption, how the French think? Next we connect the CCTV reporter in France Ling-Ling Li, Lingling Hello.
Ling-Ling Li (in French journalist):
DONG Qian Hello.
Moderator:
Chinese tourists in France is a very strong consumer, do you have any experience on the ground yet?
Ling-Ling Li:
First, of course, we must admit that France has long been a preferred tourist destination for Chinese tourists, one of Chinese tourists to France very much that I am in France, a very profound understanding. Every time walking in the Champs-Elysees, Arc de Triomphe, the Eiffel Tower, including some large department stores, will encounter tour groups from China and many Chinese tourists are on shopping.
On the other hand, from 2007 to 2009, China’s total and per capita tourist shopping shopping amount is kept in the sustained and rapid growth, mainly because the first store for Chinese tourists in France offers many facilities, such as the Buddha, Spring in Paris, these large shopping mall, in a number of major brand counters will be set up in Chinese shopping guide, there are Chinese sales directly to the Chinese tourists to introduce products, while they also offer a tax refund procedure is very easy to attract Chinese tourists consumption.
In addition, the introduction of CUP cards are also facilitate consumption of the Chinese people in France now, it is 20000 units of the ATM machine, you can accept CUP card business, there are many merchants will allow Chinese tourists directly with CUP cards to direct credit card spending, it should be said to be very very easy. Like in Paris, Galeries Lafayette department store every day encounter a lot of Chinese tour groups to France spending.
According to them, in the next month, that is, before and after the traditional Chinese Lunar New Year, there will be a peak of Chinese tourists to shop.
Moderator:
Ling-Ling, you have just said that many French shops to Chinese consumers a lot of convenience, it is one thing. But we also see through the figure, the Chinese consumer spending in France, many of which are luxury, how do you view this phenomenon?
Ling-Ling Li:
First, this is the case in France, indeed have a lot of big brands, including fashion, perfume, bags and the like, these brands are also internationally recognized as a first-line big, the prices of these commodities to buy in France than in China is indeed would be cheaper to buy a lot of Chinese tourists can also enjoy about 12% to 13% tax rebate, plus the amount of tax rebate, this price is generally purchased in France may be purchased only in China, 60%, 70% or so, so that Chinese tourists can be enjoy a very large a discount.
In addition, higher commodity prices in the domestic buying and buying in France, the greater the difference, so can there be so many Chinese tourists come to France to buy some luxury brands.
On the other hand, for a luxury brand recognition, which must have said that in France there are many luxury brands, it is very subject to a preference for Chinese tourists, there are some brands may be sold locally in France, too, and not so good, not so much were recognized, but for Chinese tourists, this brand is that they feel that one of the best brands, every time, they may all come to the counter purchase, may have their own use, may be sent to relatives and friends, such a consumer to promote the brand in France, …
Moderator:
Thank you, Ling-Ling gave us a report brought back very grateful to Ling-Ling.
Yan-song, just Lingling said that in France, to buy things cheap, you feel able to explain so much cheap money in France?
Bai Yansong:
Cheap is a problem, because the difference will naturally lead us into a foreign demand by domestic demand, this moment, we talk about. But I think a very important point, some people say that the Chinese have not become rich first, the old, but also aging, in fact, is also facing another problem, called the first extravagance is not rich, we are now luxury possession of the impulse, higher than many countries . Let me give an example of this is very interesting, this time in France, who had ranked first, is Russia, this time, China replaced Russia, is now ranked first in China, Russia ranked second and Japan third place, the United States ranked Fourth, while the U.S. routed fourth the amount consumed roughly equivalent to what China is only a fraction is more than 6,000 million euros, China is more than 150 million. From this point of view, we are still just a rich, everyone is very concerned about brand, many brands in our hearts has been infinitely magnified feel that it is such a symbol of identity, etc., so we have not become rich first, a little bit extravagant meaning.
Moderator:
You have just said, the highly educated, high consumption of these people, they had enough money, you can control the time to buy luxury goods, I do not think a bad thing.
Bai Yansong:
Is not anything wrong with this choice of any one individual you are above reproach, but when he formed a group, create a situation, when reflected back toward prosperity of a nation in the process of a psychological and this is very interesting. For example, when you really off to a certain degree of time, may become a kind of back to nature, and we are now in the newly rich, a lot of things need to prove myself, and I think there is a very interesting little story. There is a scholar in Beijing, we are very familiar with a television scholar, he one day gathering with his brother, the results of my brother wearing a brand-name, his mother just said, you see your brother wearing a brand-name, you see your brother , is this famous scholar, his a very ordinary, you should learn your brother had no idea that his brother made a remark, “Mother, you must not say that I have no stomach, so I must rely on outside wear, my brother has a stomach, what to wear outside, not matter, “I think this sentence quite interesting.
Moderator:
It is not also a, say, China is now constantly in the development process, reflected in tourism, it is essential to such a stage.
Bai Yansong:
Yes, but there will be some here for us to reflect on the phenomenon, not just say that we now have a luxury pursuit, the individual is too normal. But there is need to have a lot of policy-related adjustments, and slowly put it normalized, the normalization of it, and more importantly that you will joke that咱expanding domestic demand, has now become to expand foreign demand, while there will be numbers prove it一些.
Moderator:
Today, we are inside the studio is concerned that the gradual warming of the Chinese people’s consumption of luxury goods, programming will resume later.
(Play video)
Commentary:
In 1979, the Beijing Cultural Palace of Nationalities 12 foreign models, China’s first fashion show. 30 years ago, when the Chinese were determined to open the windows when the see the world the first thing you see is the brand Pierre Cardin, hearts of the questions is that to wear such clothes can.
This was the AP reporters Pai Shedi and Yi Zhang iconic photographs of the times, when the designer Pierre Cardin chic stroll Chang’an Street, the surrounding cast is the line that people like to see aliens look like, after which Pilca Dan became the first international brands to enter China in the world, becoming the eyes of the Chinese top-level, luxury, identity labels, now overtaken by events, when the Pierre Cardin has been a lot of the pursuit of luxury consumers find this a bit decrepit, a bit off gas, more people like Versace, Gucci, Armani, Louis Vuitton, Vacheron Constantin, and so many luxury brands known to consumers gradually, and the rough places into people’s lives.
Baked a few months ago that China’s luxury consumers are still chasing the trend report shows that over the past two years, the Chinese luxury consumer brand familiarity increased brand awareness of an average of more than 60.
(Play Pieces, “part-time” pieces)
Commentary:
This is the 2000 Spring Festival Evening sketch of a fragment behind the implicit ridicule is a lot of people for the pursuit of luxury goods, take a look at life around us, many people have become the pursuit of luxury sports participants.
In 2007, Nanjing, a luxury goods store opened, attracting many supporters of the brand.
In 2009, a similar scene, easily tens of thousands of packages, even buying the screen appears more a lot of people buy a two or three.
Hong Kong to buy luxury goods routed to the long queues outside the shop, User ridicule, do not know if this is the lead government assistance or to buy cabbage.
Shanghai Auto Show 2000000-10000000 value ranging from luxury cars, the audience the first day of open day, there are some models were sold out.
On the other hand, the data show that a quarter of the world’s luxury goods are bought by the Chinese people, Chinese consumers also makes a strong purchasing power of the world’s 100 well-known luxury brands in China, from star prairie-like opening stores.
It is estimated that this year, the market size could increase to 9.6 billion U.S. dollars, but even so, 60% of luxury consumers in China are bought in foreign countries. This is a deeper one on the network spread posts, the camera records the User with the Chinese people in foreign countries under the shopping scene, the street is a duty-free eye-catching Chinese Tips card, department store can be seen everywhere outside the shadow of the Chinese people and take into which, like commodities into the wholesale market, the shop is a Chinese shopping guide, one by one brand of the counter, lined with shoppers Chinese tourists, who the back, hands, and eyes to see, and want to buy are the real luxury, for this photo that online dialogue was recorded, live woman, said a 1400 euros to buy the bags, men said, not just bought a Well, ladies and say you’ve bought that did not zipper, this has zipper, so he bought a bag by Chinese tourists.
A counter, two officers handed him a shopping guide visitors to this shopping list, out of a trip is not easy, relatives and friends had to take into account the requirements, but this picture standing on the window is opened on the refund orders tourists, because it can tax rebate, so this could save a lot of money shopping.
Today, close to the New Year, it is foreseeable that many consumers have been brewing abroad, sweeping to buy a luxury. From apparel to watches, from perfume and jewelry, the Chinese people to buy luxury goods abroad tentacles already extended to become a landscape, or even a phenomenon, the Chinese seem to kick on the door and entered the luxury goods, but towards the Block the door, we look at how a rational crazy Chinese luxury consumption growth, which we will be left behind, just what is happy or worried?
Moderator:
We have been saying that we should stimulate domestic demand, but we see through the figures just in France, a country, we spend 15 billion, why is so much demand for consumption on the outside it?
Bai Yansong:
This we also understand that this is just to buy in the duty-free shops inside, and all the other brands in the shop together, the Chinese people in France do not know how much money it spent.
In fact, there’s an addition we now have a rich first, not extravagant, there are many young people are not just staring at him for the room for their cars, there are a lot of people would rather sacrifice a few months wages to buy a luxury, for the very own face, there is a demand.
On the other hand back, after all, there are some problems we have now is worth thinking, Why do you say, let’s look at a number of China’s outbound tourism in 2009 the total spending of 42 billion U.S. dollars, foreign exchange earnings from inbound tourism of 38 billion U.S. dollars, but also that in the tourism, we have already emerged deficit is expected this year, we trade deficit, 60 billion, which is the Chinese people to go out to spend money, spend someone else’s money, has been better than others into the Let’s domestic spending money here ,咱deficit of 60 to 100 million, which is a number.
There are a number of luxury goods in China, now required to pay a lot of taxes, after a long time to be 33%, which led to the purchase of luxury goods in China more than 60% are overseas, because the country too expensive Well, go abroad one to look cheap. People say that was popular in the United States three Chinese, the first sentence is real cheap, and the second sentence that I have to, and the third sentence is Is that all? In this three Americans will understand Chinese, he said, a joke.
So now it was suggested that the so-called luxury tax for the domestic Could come down, so, turn it into a part of domestic demand.
Moderator:
This could solve any problem, for example, the money is spent to buy abroad, at home or a brand for the same flower.
Bai Yansong:
That is not the same, first of all we now have become very high due to taxes after having a lot of people choose not to buy abroad, put it into a foreign GDP, if included, would be a solution to unemployment, and many other aspects play a very active The role, this is a very important dimension.
There is also a very important level, are actually the so-called luxuries have to fish a lot of people use this kind of mentality, selling expensive, good location, I told that big brands side by side, anyway, you can sell expensive, give the impression that it is a luxury for many in foreign countries, but also is relatively clean, wash cabbage, here come the same as the price of ginseng sold, I think it is unreasonable, so now many people are thinking, we against the surface, the starting point is a good reason why we levy consumption tax on luxury items, was designed to address the gap between rich and poor look, but it is really rich people to go abroad to buy, there are many in fact less well-off people, After buying, the more pay too much tax, why not let him go buy them directly in China, if this situation to solve the case, would also help people gradually luxury is not so high demand for luxury, the original a look, but also cabbage, which is relatively clean, wash cabbage, as we well-known luxury car in Germany, or how samples may only expensive than other brands only about 10%, unlike what we have here, twice as expensive, brought back more and more people desire to purchase.
Moderator:
When so many of our consumers in France, when Deal or No Deal, it seems that you have just bought the first and did not buy more respect, how do you see this phenomenon?
Bai Yansong:
If more than one day we go out shopping, and even Lin Zhaobao go to a lot of its streets, go to the mountains to cross, to his books on management, to his bookstore, such a group of Chinese who came Where do not throw garbage, noise is very low voice, then I think it will gain more respect, but also a greater harvest.